Flower Knows Expands In-Store at Ulta Beauty

In celebration of its 10th anniversary, Chinese beauty brand Flower Knows launched in stores at Ulta Beauty. 

This U.S. expansion comes in time for the fall and holiday season and includes the launch in 450 stores and a 4-day Holiday Pop-up in New York City. 

The holiday pop-up features the new Snow Ballet Collection that brings a winter wonderland to life through luxe packaging with silver embellishments and gem-like details. 

This collection comes with a dual-ended lip gloss that has a clear gloss on one end and velvet color on the other. 

Gong Fang, Chief Marketing Officer of Flower Knows, commented:

“The expansion into Ulta Beauty brick-and-mortar stores for this special storytelling moment marks an exciting next chapter for Flower Knows in the U.S. and reflects the incredible response we’ve seen since launching on Ulta.com. Bringing Flower Knows into stores gives even more consumers the opportunity to have a true real-world experience by interacting with our products and seeing the artistry, storytelling and sense of wonder behind the brand firsthand.”

Flower Knows was selected as one of four brands to be exclusively featured in Ulta Beauty’s “Just Dropped Beauty” platform. This is a rotating in-store experience designed to spotlight timely trends, emerging brands, and exclusive products through a distinctive Ulta Beauty point of view. 

Flower Knows will debut on September 20, 2026, and be featured here through January 2027.

In-store offerings of Flower Knows include a selection of five hero products:

• Violet Strawberry Rococo Glowy Lip Gloss in Raspberry Booze 
• Swan Ballet Embossed Blush in Silky Ribbon 
• Swan Ballet Six-Color Makeup Palette in White Swan 
• Strawberry Cupid Makeup Palette in Cupid’s Mischief 
• Strawberry Cupid Hand Mirror in Red Velvet